I long so much to make beautiful things. But beautiful things require effort and disappointment and perseverance.
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I was born and raised in Ohio and has been working in the marketing and sales field for 30 years. I am a self-taught web developer and networking specialist knowledgeable in social media, online advertising, media design, SEO and research.
I have a wonderful family 2 sons Jeremy and Scott and 2 step children and a husband of 6 years. I believe that loyalty and honesty is what makes any business great and that is why I do business with only ethical small business.
I believe that small business owner make any community great and they should get the same services that the big box companies get for a reasonable price.
I create every client's content from scratch and I pride myself in not nickel and dime-ing my clients.
The big design firms charge thousands of dollars for a website that you have no control over, then charge you for every change or update you need. At Hayford Marketing LLC. I charge a one-time monthly fee that includes changes, updates, any ad design, flyers, logo design and social media posts and content creation.
I also give my clients the choice to go ala carte for example if you only need an ad designed one-time fee, just the website, one-time fee and so on...NO CONTRACTS....EVER>>
Take charge of your own pay per click ads. Once you have it up and running you will be good to go because it will do the work for you!
Reach new customers and grow your business with AdWords, Google's online advertising program. These guides are designed to get you up to speed quickly, so you can create successful ads and turn your advertising investment into revenue. Just pick the path that's right for you to begin! (This page is so you can create you own AdWords ads)
Google My Business connects Google search, maps, Google +, as well as Insights, Reviews, and Google Analytics into a one convenient application. This means you can easily manage all these features in one interface and changes will update for all of Google’s services. These services allow your local business to be found more quickly and conveniently online. But this must be set up correctly and only set up one account; you can have multiple locations under that account but don’t set up more than one. I have run across people who can’t get into their account so they just start a new one.
DON’T DO THAT fixing it is a nightmare!!!
Hayford Marketing LLC. will design a website and make sure your search engine optimization is right on track with the proper search words, content and backlinks to give you the best results when people are searching for your services. Our commercial web sites are custom built from the ground up. YOU tell us what you want and WE will design and construct a site that will knock your socks off.
What should a successful site have?
Your web site is the front door to the world. Just as your business shows a professional appearance to visitors, so a web visitor's first impression of the quality of your business originates in the site's appearance. Your site must look good on all types of browsers, (Google Chrome, Firefox, & Internet Explorer, etc.) and in all resolutions of monitors.
The text is the most basic and important way of getting your message across. Your text will want to convey the benefits of your products and services to the viewer and be easy to read. Your site should be easy to navigate and load quickly. Pictures and graphics bring life to the site. Remember the old adage, "A picture is worth a thousand words." Since the web is an interactive media, forms on your site can enable the visitor to request more information, order products, submit applications for employment, gather comments and feedback and so much more.
LET'S DECIDE WHAT YOUR NICHE IS:
Weather it is a store front coffee shop or and online ecommers you need to decide what you want to do.
PICK 3 COLORS YOU WANT TO USE:
This helps people recognize your brand. Think the golden arches that red and yellow m is something everyone remembers.
PICK 2 FOUNTS YOU WANT TO USES:
This also helps people recognize your brand. You don't really notice founts until you start thing about them, but you do think of the Walt Disney brand it's the fount you recognize.
LET'S DEIGN A LOGO:
Logo is an important part of branding and should reflex your personal mission and your business modal.
PICK YOUR DOMAIN NAME:
Pick something with the key words that will help the search engines find you.
LET'S DESIGN YOUR SITE:
Together we will create a great website that will blow away your competition. With great content and videos.
LET'S GET YOUR SEO ON TRACK:
Hayford marketing partners with Yext to make sure your business is see cross the internet and the information is alway up to date.
LET'S GET YOU ON GOOGLE:
I will make sure your Google My Business is correct and verified.
LET'S SET UP YOUR SCOIAL MEDIA:
Facebook, Twitter, Instagram and Youtube can be very powerful ways to get new clients and interact with your customers.
Having multiple sites that target very specific groups of people in your niche, is ok but it's not a good ides to go off in 20 different paths. Trying to build and market several websites at once while you are a new business makes you look unprofessional. Having dozens of domain names can even make Google think you are trying to spam them, they can look at that as being mulpishous and may even block your IP address. Like searching for your ad you have created in Google AdWords. Learn more about why here.
Make sure that you’re clear on your mission first and have one or maybe two excellent websites that have blogs and active social media profiles. Thinking that somehow having every combination of your doing name and a ton of unprofessional looking websites will help you is foolish and just creates a mess as well as makes it very expensive for your bottom line.
Take the time in the beginning and make a plan. Pick your platform. Weather it be e-commerce, services you want to provide or a store front pick who you want to entice and what you goals are before you go out willy nilly buying up domains, making social profiles and spending a ton of money on ads.
Let's Talk Marketing
I believe that small business owner make any community great and they should get the same services that the big box companies get for a reasonable price and get to learn how to marketing themselves.