Article By Steve Myring's How Search Engine Optimization Helps To Optimize a BlogWritten by Steve Myring of molchester.uk
Steve Myring is owner and CEO of Molchester Digital Marketing Agency
Search Engine Optimization (SEO) is the process of getting your website, articles, or blogs listed on the search results of all leading search engines like Google, Yahoo, and Bing. For B2B businesses, SEO has become all the more important particularly after companies have started getting lots of new prospects via online product search.
Your website will get maximum online visitors once your site get top ranking onto the first page of search engine results. People searching for a specific product or solution mostly prefer websites that appear on the first page of search. Whats more! These online searchers are mostly ready buyers of your products.
Although in SEO, keywords are still very important, yet new algorithms are re-defining the way websites achieve a ranking. With time, search engines, have become much more sophisticated and the spiders or crawlers are ranking web pages based on a number of factors.
In addition to quality content, today, search engines are paying attention to visitor time on page and pogo sticking, which means a visitor coming to a web page and then immediately clicking on the back button. Bounce rate creates a negative impact on a website, as it makes the search engine believe the page has low quality content. According to Google Analytics, bounce rate is the percentage of visitors who visit a website to the ones who only visit one page.
Use long tail keywords
SEO experts are stressing on the use of long tail keywords instead of just one word. Your site will have a higher chance of achieving the top spot on Google, or Yahoo if you optimize a keyphrase consisting of multiple words instead of just one word. Your site keyphrases should relate to the search your potential buyers will conduct when looking for products or solutions your company has to offer.
Smart ways of using key phrases in your articles and blogs
Never forget to include the key phrase in the page title. Also, add the key phrase when writing meta description and URL. Content of your web page should include all necessary key phrases in the most natural way. The key phrases should not be inserted forcefully for it would destroy the natural flair of your page content. You must also add the key phrase in the H1 header tag as well as in one or more H2-H6 header tags. While writing blogs, you can add multiple images and use the key phrase when naming the image file. Another good way to get high ranking for your blog is to assign a few categories for it. Additionally, try getting as many external links possible for improving your articles search ranking.
Also don't forget to include a few internal links to other pages on your website to build credibility. Google authorship helps to build authenticity of a web page, as it makes Google understand the content is shared by a real person.
Useful tools for SEO
Marketing automation tools like Hubspot helps in increasing your blog or articles search engine ranking by writing significant optimized content. WordPress SEO by Yoast can be used to help you guide through the SEO processes for easy finding of your website on popular search engines.
With these tools you can easily optimize your blog for better visibility using SEO tactics.