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Written by Catherine Hayford | Hayford Marketing LLC | Columbus, Ohio Never Turn Down Work: Why Every Small Job Is a Big OpportunityThat small job you almost passed on? It might be the best business decision you ever make. I want to talk about something that every small business owner needs to hear — especially when times are slow and you are tempted to cherry-pick only the big jobs. Never turn down work. Never. I don't care if the job barely covers your gas money. I don't care if the customer seems like a small fish. I don't care if you've had a long week and a $200 job feels like it's not worth the drive. Take it. Show up. Do great work. Because you have absolutely no idea what that one small job might open up for you. The $200 Job That Became $5,000Let me paint you a picture. A plumber gets a call from a small restaurant owner. It is a minor job — a quick fix, nothing complicated. The payout? Maybe $200. Not exactly the job of the year. His schedule is tight and part of him wonders if it is even worth it. But he takes it. He shows up on time. He does the job right. He is professional, friendly, and treats that little restaurant like it is his most important account. While he is there, the restaurant owner is chatting with one of his regulars — a guy who comes in every single week, sits at the same table, orders the same thing. Just a familiar face. Small talk. Turns out that regular owns one of the biggest car dealerships in the city. And that dealership? It has a serious plumbing problem that has been dragging on for weeks. The restaurant owner looks at the plumber, looks at his regular, and says — "I've got just the guy for you." That $200 job just became a $5,000 job. Not because the plumber got lucky — because he showed up, did great work, and let his reputation do the rest. "Your reputation is built one job at a time. Don't skip the |
Columbus Ohio small business marketing.Learn essential marketing tips for small businesses from Hayford Marketing in Columbus, Ohio. Explore branding strategy, audience insights, social media, and how to grow your online presence with expert marketing advice.
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