“Your reputation is more important than your paycheck, and your integrity is worth more than your career.” — Ryan Freitas
Is marketing key to your business success? Of courses it is, but do you know what is going on at your business when you're not there?
You can have the best marketing strategy in the world, but if your employees or even you as a business owner don't live up to what your website and social media say about you, then your business is doomed.
Be the employee you want your employees to be. People do buy example so don't expect them to act any different than you do if you come in with a great upbeat attitude it will rub off on them and your customers. Be willing to do the dirty work right along with them and encourage them at all levels.
Always put your customers first and make sure your staff is happy and treated like family.
Employees are a company's greatest asset - they're your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company's goals.
Here is another great source about getting to know your customers. LEARN MORE
Hayford Marketing LLC. now offers you a way to get your business entity through a trusted company. Corporate Direct specializes in entity formation and entity maintenance. Our goal is to protect you at the start and protect you into the future. Choosing the correct entity is one of the most important decisions you can make. This one decision will dictate how you prepare your taxes, how you keep your books, how much of your business’s income you keep and how much you don’t. It will dictate your profits and losses, the financial security (and safety) of your family, maybe even your health and happiness. Do not take the decision of which corporate entity you choose lightly. There is no part of your business that will not be affected by it.
Most small business owners know they need a website but that’s where it stops. While they are professionals in their own fields, they rarely know anything but the basics when it comes to website design,hosting, domain registrations, social media and all the details that go into a successful website and online marketing plan.
Below you’ll find straightforward answers to questions that my clients have asked me about marketing. No hard sells, no pressure and as transparent as I can be. If I’m not a good fit for your website project, I tell you! So breathe deep, dig in and know we’re here to help.
Want landing pages that convert?
Creating a landing page these days is easy, especially with all the tools that are readily available. The problem lies in creating landing pages that actually convert.
Why? Because, often times many important elements get overlooked. You have to take into account the elements on the page, where to place them, what message your design is going to portray, and how the text is going to affect each visitor.
Here are the 9 elements that are key to developing landing pages that convert:
Make sure your headline is concise and clear.
An Image or a Video
Visuals can convert better than text.
Breakdown the benefits of your solution into bullet points
Call to Action
Ensure your call to action stands out.
Place your important elements above the fold.
Reduce the navigational and link options.
Provide important details about your offering.
A great way to boost your conversion rate is to show what other people think of your offering.
Third party verification plays a big role on conversions.
Google My Business connects Google search, maps, Google +, as well as Insights, Reviews, and Google Analytics into a one convenient application. This means you can easily manage all these features in one interface and changes will update for all of Google’s services. These services allow your local business to be found more quickly and conveniently online. But this must be set up correctly and only set up one account; you can have multiple locations under that account but don’t set up more than one. I have run across people who can’t get into their account so they just start a new one.
DON’T DO THAT fixing it is a nightmare!!
Social media can work great for your local business if you spend the time it takes to get to know your public. Interact with them, get to know them, like their posts and share their content they will do the same for you.
#online #business #marketing #webdesign #socialmedia #customerservice#SEO #Google
Why a Facebook Page is not enough!!!! A Website is a must give me a call I can make you the one your looking for. 614-273-5303
Article By Marc Connor: 1) most people start at a search engine to investigate their interests and you need to own that digital shelf space;
2) most people don’t visit a brand page on Facebook – they may stumble upon it, but the data shows they don’t go back;
3) advertisers around or maybe even intelligently integrated into content environments that are focused on other (even if related) interests come and go and it’s not a place people can rely on consistently or trust implicitly to understand the full brand story; and
4) your touch points work together and rely on each other. On this last point, it is important to note that search results are improved. But also recognize that the content you share via your website coupled with the right social tools will travel. A great example of this is Pinterest – presence (or “pins”) for brands is driven by content that comes from their websites, not branded Pinterest pages. So the purpose of a brand website is not because you can, it’s because they want it and they want to share it in other channels. Read more: https://www.clickz.com/why-your-website-is-more-important-than-your-facebook-page/40722/
Here is a great article about Action Sprout and how it can boost your Facebook traffic for your business. Most people don't go to pages, they like staying in their news feed and lots of people really don't know how. This is a way to make it easy for them. Don't let your posts get scrolled by and munched up in the 100's of posts, learn to stand out.
Thanks Social Media Examiner....
Let's Talk Marketing
I believe that small business owner make any community great and they should get the same services that the big box companies get for a reasonable price and get to learn how to marketing themselves.