What is Traditional Advertising?
Hayford Marketing can work with traditional forms of media, such as newspapers, television commercials, radio, and print. We gather media kits and find the right people to get you connected to the best media outlets for your business.
When to use:
Traditional ad agencies are best suited towards companies who are trying to reach a local audience. A strategic direct mail campaign for a local restaurant or a billboard promoting the opening day of a new museum can be an effective use of traditional forms of media.
A Radio Commercial about your plumbing or HVAC services can reach thousands of people in your local area.
Examples of Traditional Advertising
Magazine Advertising & Print
Newspapers & Billboards
Local Sports Team Sponsorships
Craigslist & Classified Ads
Google my Business & Google AdWords
Radio & TV Advertising
Social Media Ads
Billboards & Street Side Ads
Transportation Ads (CODA Buses)
Why Radio Advertising?
Radio is live and local, so it’s the pulse of the community. People listen to the radio to find out what is happening now in their community such as special events, news, traffic updates, weather reports, sports and entertainment. Your company can be heard anywhere and at any time. Hayford Marketing can get you in touch with the audience that best fits your company. Click on the logo to download media kits and more.
Why Television Advertising?
Many people argue that TV advertising is in decline with streaming and social media taking over. However, if you aim to reach large audiences rather than specific ones and you have enough budget, we recommend you invest in TV advertising. The initial investment may be high, you may soon see a return on investment.
Why Print, Sponsorships & Digital Advertising?
While digital advertising is effective, provided they’re engaging and appropriately targeted to the correct audience, we’ve learned to tune out some of the digital ads. Everyone's ability to ignore print ads doesn’t come as naturally. When you have someone’s full attention, make the most of it by promoting your brand in a creative print advertisement that increases brand recall.