Questions From Clients - Answers From Catherine Hayford Owner
How does it all work? Where do we start?
If you are just starting out with nothing but a name and an idea, here is how we do this:
1. Create a logo and pick your color scheme.
2. Determine your budget and what platform we need to use to get you started.
3. Buy your domain name.
4. Create the content verbiage for your site.
5. Get some great photos.
6. Create your site. Get the title, description, and keywords just right for Google.
7. Start you a Facebook, Twitter, Instagram etc...
8. Create posts and content for your social media. The internet is a big place. You need to post once a day at least.
1. Create a logo and pick your color scheme.
2. Determine your budget and what platform we need to use to get you started.
3. Buy your domain name.
4. Create the content verbiage for your site.
5. Get some great photos.
6. Create your site. Get the title, description, and keywords just right for Google.
7. Start you a Facebook, Twitter, Instagram etc...
8. Create posts and content for your social media. The internet is a big place. You need to post once a day at least.
WHAT IS HOSTING?
With paid hosting, you pay a fee for space and services on a web hosting provider's server. Monthly fees can range from a few dollars to several hundred dollars. ... Services can include CGI access, database support, ASP, e-commerce, SSL, additional space on the server, extra bandwidth, and more.
I DON’T LIVE NEAR YOU.
CAN WE STILL WORK TOGETHER? YES!
I work with clients all over the country.
Phone calls, emails, Facebook messenger and online meetings we can work with you anywhere.
Phone calls, emails, Facebook messenger and online meetings we can work with you anywhere.
WHY DO I NEED A WEBSITE?
I HAVE A FACEBOOK PAGE.
Would you build your dream home on a plot of land that belonged to a big corporation? Absolutely not! Entrusting your online property to Mark Zuckerberg (Creator of Facebook) puts you at the mercy of a powerful landlord and you can’t control what happens to it at the end of the day!
Facebook’s algorithms, policies and reach (how many people see your posts) change constantly, and small business owners are subject to terms and conditions related to giveaways, sweepstakes and polling or voting campaigns.
There are some limitations buried in the fine print for Facebook that many small business owners aren’t even aware of. You don’t have these limitations when you run your own website. Your website is all yours. Let Facebook point to it not control it!
Facebook’s algorithms, policies and reach (how many people see your posts) change constantly, and small business owners are subject to terms and conditions related to giveaways, sweepstakes and polling or voting campaigns.
There are some limitations buried in the fine print for Facebook that many small business owners aren’t even aware of. You don’t have these limitations when you run your own website. Your website is all yours. Let Facebook point to it not control it!
IS THERE SOMETHING I SHOULD THINK ABOUT
BEFORE I PICK A NAME FOR MY BUSINESS?
We all want a catchy and cool name for our business but keep in mind that you want people to know who you are, where you are and what you do. It also helps to have a keyword in your name so that both people and the search engines will understand what you do. For example, "Samuel Street Bakery" is a better name than "Yummy Tummy."
Click below and get more tips from other great inspiring marketing experts.
WHAT IS BRANDING & WHY IS IT IMPORTANT?
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo. Here are 5 reasons a strong brand is good for your business.
Branding Improves Recognition
Branding Creates Trust
Branding Supports Advertising
Branding Builds Financial Value
Branding Generates New Customers
Branding Improves Recognition
Branding Creates Trust
Branding Supports Advertising
Branding Builds Financial Value
Branding Generates New Customers
WHAT IS A BIG MARKETING COMPANY AD POOL?
When you get a call from a company saying they can create a pay-per click campaign for you in Google Adwords or Bing and they can do it for (example $50 dollars a day). Did you know that not all of that $50 is going to your ad specifically? They take all the money they collect and split it up on everyone's pay per click advertising. You can learn to do it and all of your money goes into your ads and not anyone else.
WHY KEEP IT SIMPLE?
I WANT LOTS OF INFORMATION ON MY WEBSITE?
You are an expert in your field. You are passionate about what you do. But you need to remember that someone looking for your service or product is not an expert but a potential customer. When you write content, keep it simple. What your business does, what you can do for them and the benefits of using you over the competition.
Think as a customer not an expert. Tons of content is great for when you are closing the sale or on your blog, but not on your website.
Think as a customer not an expert. Tons of content is great for when you are closing the sale or on your blog, but not on your website.
I see Google Guaranteed Businesses. How do I get that for my business?
You have to pay for ads on Google to get this ranking. He is some really good info on how to set it up. Learn More
Why schedule your post in the apps and not in a social media management software program?
The algorithms for each social media platform are different and tend to perform better when posts and videos are formatted specifically for that platform. Each post could have the same content, but if it is only formatted in one way then it will only perform well on the app it's most suited for. These social media platforms also tend to see the programs at work in the back end and see them as bots, rather than a real individual or a company, making it suppress the post slightly.
For instance, TikTok is currently giving more attention to fast-paced and trendy content using little to no hashtags in the posts, and is more about the content of the video. You could post the same video to Instagram, but if it's longer than 90 seconds some will be cut off the video. Instagram also likes hashtags more than say YouTube shorts or Facebook.
Every platform "likes" slightly different things, so if we have the ability to post to each app directly, we can ensure that the content is properly formatted for each platform to gain the most attention from the algorithm possible.
For instance, TikTok is currently giving more attention to fast-paced and trendy content using little to no hashtags in the posts, and is more about the content of the video. You could post the same video to Instagram, but if it's longer than 90 seconds some will be cut off the video. Instagram also likes hashtags more than say YouTube shorts or Facebook.
Every platform "likes" slightly different things, so if we have the ability to post to each app directly, we can ensure that the content is properly formatted for each platform to gain the most attention from the algorithm possible.