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Article By Steve Myring's How Search Engine Optimization Helps To Optimize a BlogWritten by Steve Myring of molchester.uk
Steve Myring is owner and CEO of Molchester Digital Marketing Agency
Search Engine Optimization (SEO) is the process of getting your website, articles, or blogs listed on the search results of all leading search engines like Google, Yahoo, and Bing. For B2B businesses, SEO has become all the more important particularly after companies have started getting lots of new prospects via online product search.
Your website will get maximum online visitors once your site get top ranking onto the first page of search engine results. People searching for a specific product or solution mostly prefer websites that appear on the first page of search. Whats more! These online searchers are mostly ready buyers of your products.
Although in SEO, keywords are still very important, yet new algorithms are re-defining the way websites achieve a ranking. With time, search engines, have become much more sophisticated and the spiders or crawlers are ranking web pages based on a number of factors.
In addition to quality content, today, search engines are paying attention to visitor time on page and pogo sticking, which means a visitor coming to a web page and then immediately clicking on the back button. Bounce rate creates a negative impact on a website, as it makes the search engine believe the page has low quality content. According to Google Analytics, bounce rate is the percentage of visitors who visit a website to the ones who only visit one page.
Use long tail keywords
SEO experts are stressing on the use of long tail keywords instead of just one word. Your site will have a higher chance of achieving the top spot on Google, or Yahoo if you optimize a keyphrase consisting of multiple words instead of just one word. Your site keyphrases should relate to the search your potential buyers will conduct when looking for products or solutions your company has to offer.
Smart ways of using key phrases in your articles and blogs
Never forget to include the key phrase in the page title. Also, add the key phrase when writing meta description and URL. Content of your web page should include all necessary key phrases in the most natural way. The key phrases should not be inserted forcefully for it would destroy the natural flair of your page content. You must also add the key phrase in the H1 header tag as well as in one or more H2-H6 header tags. While writing blogs, you can add multiple images and use the key phrase when naming the image file. Another good way to get high ranking for your blog is to assign a few categories for it. Additionally, try getting as many external links possible for improving your articles search ranking.
Also don't forget to include a few internal links to other pages on your website to build credibility. Google authorship helps to build authenticity of a web page, as it makes Google understand the content is shared by a real person.
Useful tools for SEO
Marketing automation tools like Hubspot helps in increasing your blog or articles search engine ranking by writing significant optimized content. WordPress SEO by Yoast can be used to help you guide through the SEO processes for easy finding of your website on popular search engines.
With these tools you can easily optimize your blog for better visibility using SEO tactics.
5 Social Media Marketing Tips for Beginners and ProfessionalsWritten by Aaron Houghton of www.boostsuite.com Aaron Houghton is a co-founder and CEO at BoostSuite.com, the collaborative marketing platform for small businesses. Aaron has over 15 years experience building and selling marketing products to small businesses around the globe.
It doesn't matter if you're a small business or a large corporation. Every marketer has a desire, nay, a NEED, to connect with your target audience on a deep and personal level. If you listen to what your target audience is asking for, you can use social media marketing to point them in the right direction, usually to your website or blog.
Once there, you have the opportunity to engage them and convert them into subscribers, leads, or even customers! But first, ask yourself this question:
What social media outlet(s) is best for reaching my target audience?
Do you use Twitter? Facebook? Pinterest? LinkedIn? Google+? Some combination? Or all of the above? Here are some generalizations to consider. Twitter is great for short messages and a younger demographic. Facebook allows for longer posts, reaching a crowd between the ages of 20-50. Pinterest is great for imagery, so if you're in the art industry, that's the way to go. LinkedIn and Google+ attract more B2B business professionals.
So now that you know which outlet(s) to use, here are 5 tips to keep in mind with your social media marketing posts:
1. Be Aware of Time
Social media marketing can be a time-consuming effort. Use a social media aggregate like HootSuite to tie all of your accounts together and schedule posts during your downtime so you don't have to constantly post throughout your workday. Also, don't forget to consider the time changes. If you post something at 9pm EST, it's likely that most of your audience in the UK will be in bed, missing out on your marketing message.
2. Be Unique
What sets you apart from your competitors? Show off your uniqueness by posting links to blog posts that highlight accomplishments, news, and other advantages. Leveraging these items is a cornerstone of a fruitful social media marketing campaign. Come up with your own hashtags for use in Twitter and Facebook. Share pictures and host caption contests. Ask questions that only people with expertise in your field can answer. I hate to be cliche, but think outside the (text) box!
3. Be Genuine
Don't always be pushing for sales on social media. Use it as an opportunity to get to know people in your industry. Create and nurture mutually beneficial relationships with both your potential customers as well as thought-leaders. It's these influencers who can make a significant impact on your social media marketing success. A single retweet or like for a key influencer can put your content in front of hundreds, maybe even thousands of eyes!
4. Be Engaging
Have you ever went to a party, only to find out that you don't know anyone there, and the few people you do know, won't introduce you to anyone else? This is how social media marketing can feel at first. No one likes that feeling. That's why you have to follow people and engage them. Help people find what they're looking for. Answer questions. Take a few minutes every day to comment on key influencer accounts. Offer your honest opinion and expertise. If you do it genuinely and intelligently, you'll start capturing people's attention and building your network quickly.
5. Be Real
People want to interact with other people, not bots. They don't want to be constantly spammed. We've all got feelings, so take advantage of that. Make people feel good for interacting with you. Thank them for following, posting, and sharing your content. Try your best to return the favor when you can.
As you grow your businesses, eventually you can hire someone to take over your social media marketing efforts, but until then, start by following my five tips. You'll get into a rhythm and create your own unique social media marketing voice and style. Your style defines how your audience perceives you. It's up to you to make that spotlight portrayal a positive or negative one!
Do you have any other social media marketing tips? I'd like to hear them. Thanks for sharing!
Mike Michalowicz (born September 19, 1970) is an American author, entrepreneur, and lecturer. He is the author of the business books Profit First (July 2014), The Pumpkin Plan (July 2012) and The Toilet Paper Entrepreneur (September 2008), is an advocate of a business philosophy by the same name, and is a former small business columnist for The Wall Street Journal. He is the "Business Rescue" segment host for MSNBC's Your Business. He also hosted the reality television program called Bailout!.
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I believe that small business owner make any community great and they should get the same services that the big box companies get for a reasonable price and get to learn how to marketing themselves.