DON'T GET FRUSTRATED GET EDUCATED!
LET'S DECIDE WHAT YOUR NICHE IS:
Whether it is a storefront coffee shop or an online e-commerce you need to decide what you want to do.
PICK 3 COLORS YOU WANT TO USE:
This helps people recognize your brand. Think the golden arches that red and yellow m is something everyone remembers.
PICK 2 FOUNTS YOU WANT TO USES:
This also helps people recognize your brand. You don't really notice founts until you start thing about them, but you do think of the Walt Disney brand it's the font you recognize.
LET'S DESIGN A LOGO:
The logo is an important part of branding and should reflex your personal mission and your business model.
PICK YOUR DOMAIN NAME:
Pick something with the keywords that will help the search engines find you.
LET'S DESIGN YOUR SITE:
Together we will create a great website that will blow away your competition. With great content and videos.
LET'S GET YOUR SEO ON TRACK:
Hayford marketing partners with Yext to make sure your business is seen across the internet and the information is always up to date.
LET'S GET YOU ON GOOGLE:
I will make sure your Google My Business is correct and verified.
LET'S SET UP YOUR SOCIAL MEDIA:
Facebook, Twitter, Instagram, and Youtube can be very powerful ways to get new clients and interact with your customers.
Having multiple sites that target very specific groups of people in your niche, is ok but it's not a good ides to go off in 20 different paths. Trying to build and market several websites at once while you are a new business makes you look unprofessional. Having dozens of domain names can even make Google think you are trying to spam them, they can look at that as being mulpishous and may even block your IP address. Like searching for your ad you have created in Google AdWords. Learn more about why here.
Make sure that you’re clear on your mission first and have one or maybe two excellent websites that have blogs and active social media profiles. Thinking that somehow having every combination of your doing name and a ton of unprofessional looking websites will help you is foolish and just creates a mess as well as makes it very expensive for your bottom line.
Take the time in the beginning and make a plan. Pick your platform. Weather it be e-commerce, services you want to provide or a store front pick who you want to entice and what you goals are before you go out willy nilly buying up domains, making social profiles and spending a ton of money on ads.
“Your reputation is more important than your paycheck, and your integrity is worth more than your career.” — Ryan Freitas
Is marketing key to your business success? Of courses it is, but do you know what is going on at your business when you're not there?
You can have the best marketing strategy in the world, but if your employees or even you as a business owner don't live up to what your website and social media say about you, then your business is doomed.
Be the employee you want your employees to be. People do buy example so don't expect them to act any different than you do if you come in with a great upbeat attitude it will rub off on them and your customers. Be willing to do the dirty work right along with them and encourage them at all levels.
Always put your customers first and make sure your staff is happy and treated like family.
Employees are a company's greatest asset - they're your competitive advantage. You want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company's goals.
Here is another great source about getting to know your customers. LEARN MORE
Hayford Marketing LLC. now offers you a way to get your business entity through a trusted company. Corporate Direct specializes in entity formation and entity maintenance. Our goal is to protect you at the start and protect you into the future. Choosing the correct entity is one of the most important decisions you can make. This one decision will dictate how you prepare your taxes, how you keep your books, how much of your business’s income you keep and how much you don’t. It will dictate your profits and losses, the financial security (and safety) of your family, maybe even your health and happiness. Do not take the decision of which corporate entity you choose lightly. There is no part of your business that will not be affected by it.
Most small business owners know they need a website but that’s where it stops. While they are professionals in their own fields, they rarely know anything but the basics when it comes to website design,hosting, domain registrations, social media and all the details that go into a successful website and online marketing plan.
Below you’ll find straightforward answers to questions that my clients have asked me about marketing. No hard sells, no pressure and as transparent as I can be. If I’m not a good fit for your website project, I tell you! So breathe deep, dig in and know we’re here to help.
Want landing pages that convert?
Creating a landing page these days is easy, especially with all the tools that are readily available. The problem lies in creating landing pages that actually convert.
Why? Because, often times many important elements get overlooked. You have to take into account the elements on the page, where to place them, what message your design is going to portray, and how the text is going to affect each visitor.
Here are the 9 elements that are key to developing landing pages that convert:
Make sure your headline is concise and clear.
An Image or a Video
Visuals can convert better than text.
Breakdown the benefits of your solution into bullet points
Call to Action
Ensure your call to action stands out.
Place your important elements above the fold.
Reduce the navigational and link options.
Provide important details about your offering.
A great way to boost your conversion rate is to show what other people think of your offering.
Third party verification plays a big role on conversions.
Google My Business connects Google search, maps, Google +, as well as Insights, Reviews, and Google Analytics into a one convenient application. This means you can easily manage all these features in one interface and changes will update for all of Google’s services. These services allow your local business to be found more quickly and conveniently online. But this must be set up correctly and only set up one account; you can have multiple locations under that account but don’t set up more than one. I have run across people who can’t get into their account so they just start a new one.
DON’T DO THAT fixing it is a nightmare!!
Let's Talk Marketing
I believe that small business owner make any community great and they should get the same services that the big box companies get for a reasonable price and get to learn how to marketing themselves.