www.everystoreperfect.com3 Red Flags That Indicate Your Company Needs a New Culture
Written by Robert Gerace of www.everystoreperfect.com The world of start-ups has permanently changed the way businesses work, and perhaps their most important legacy is that of company culture. The CEO of AirBnB has gone as far as suggesting that company culture will be AirBnB's most important legacy, as it alters and changes everything else that goes on within a business. So, how does your company culture stack up? Do you believe a shake-up is in order? Here are three red flags that might indicate it's time for a big change in your company culture. 1. Your Company Hires Based Only on SkillThis is a big no-no if you are looking to build a strong company culture. Skilled employees are important, but it's just as important tolook at more than their skill set to figure out whether or not they'll truly fit in with your culture. The people you hire should add to the company culture, not detract from it. When hiring new workers, consider looking at the whole person, including their outside interests and core beliefs, in addition to their skill set. It could help improve andadd variety tothe company culture very quickly. One of the worst things you can do is to keep a highly-skilled worker on the payroll when that person is actively poisoning your culture. Skills matter, but culture is more important because one negative attitude can bring down an entire team. 2. Your Company Doesn't Encourage Risk-TakingSuccessful businesses are built on the blood, sweat and tears of risk-takers. However, many of today's businesses no longer reward risk-takers. Instead, they focus on short-term performance and gains. This is a terrible thing for company culture. Risk-takers are what will move your companyforward, and these innovative souls can add a lot to a business, both in profitability and in company culture. Business experts suggest rewarding risk-taking through benefits, perks and bonuses to foster a culture of innovation and experimentation. 3. Your Company Culture Stops at the ThresholdThe companies with the most talked about cultures are the ones that allow their workers to take that culture with them and spread it around. Your employees should live and breathe your company culture, sharing their knowledge and beliefs with the world. To build a strong and connected team, it is important to bring that culture into the outside world, whether that is through personal betterment projects or through company-wide charity projects. Not only does it foster closeness within your team, but it helps to market your business as a forward-thinking one. It is a win-win. 3 Red Flags That Indicate Your Company Needs a New Culture
Written by Robert Gerace of www.everystoreperfect.com The world of start-ups has permanently changed the way businesses work, and perhaps their most important legacy is that of company culture. The CEO of AirBnB has gone as far as suggesting that company culture will be AirBnB's most important legacy, as it alters and changes everything else that goes on within a business. So, how does your company culture stack up? Do you believe a shake-up is in order? Here are three red flags that might indicate it's time for a big change in your company culture. 1. Your Company Hires Based Only on SkillThis is a big no-no if you are looking to build a strong company culture. Skilled employees are important, but it's just as important tolook at more than their skill set to figure out whether or not they'll truly fit in with your culture. The people you hire should add to the company culture, not detract from it. When hiring new workers, consider looking at the whole person, including their outside interests and core beliefs, in addition to their skill set. It could help improve andadd variety tothe company culture very quickly. One of the worst things you can do is to keep a highly-skilled worker on the payroll when that person is actively poisoning your culture. Skills matter, but culture is more important because one negative attitude can bring down an entire team. 2. Your Company Doesn't Encourage Risk-TakingSuccessful businesses are built on the blood, sweat and tears of risk-takers. However, many of today's businesses no longer reward risk-takers. Instead, they focus on short-term performance and gains. This is a terrible thing for company culture. Risk-takers are what will move your companyforward, and these innovative souls can add a lot to a business, both in profitability and in company culture. Business experts suggest rewarding risk-taking through benefits, perks and bonuses to foster a culture of innovation and experimentation. 3. Your Company Culture Stops at the ThresholdThe companies with the most talked about cultures are the ones that allow their workers to take that culture with them and spread it around. Your employees should live and breathe your company culture, sharing their knowledge and beliefs with the world. To build a strong and connected team, it is important to bring that culture into the outside world, whether that is through personal betterment projects or through company-wide charity projects. Not only does it foster closeness within your team, but it helps to market your business as a forward-thinking one. It is a win-win. Search engine optimization, or SEO for short, is the process of acquiring traffic from the organic listings on search engines like Google, Bing, and Yahoo by creating website content and using specific keywords within said content to match relevant search queries. Organic listings are the first 10 results you see on the left of the results page that have a white background. The listings with colored background means they are sponsored, or paid ads. Searchers generally trust organic listings more, because these websites aren't paying to be placed there. They're relevant in the eyes of the search engines to the query.
If you want your website to appear on that first page of results for any particular search, you must have that search query (or keyword) located in various places of your website. You must also have links coming into your site from other relevant websites. Let's look at a hypothetical example. I own a boutique cookbook store. I sell are cookbooks that contain recipes for all the various types of cuisine around the world. I have a brick and mortar shop, but I also have a website. In fact, it's an e-commerce website, meaning I can sell my cookbooks online. To optimize my website for the search engines, I'm going to make sure that I have a unique page for each and every cookbook I sell. For my French cookbook by Juila Child, I'll need to make sure I create one product page specifically for this cookbook. It shouldn't share a page with a Chinese food cookbook, because that's irrelevant (to a certain extent). Then I add phrase "French cookbook by Julia Child" in the page title, meta description, page URL, h1 heading, and the body content of the page. If you want to know more information about each of those items, I suggest searching for them! I may also create a blog post about my newest French cookbook by Juila Child that I just got in earlier this week and provide some teasers about some of the awesome recipes to incentivize people to read, and then purchase the book online, or in my store. That's more "content marketing" than "SEO", but the concepts still hold true. This technique works at getting me more inbound links as well because another book store in another city may see my article and link back to it, which would get me a relevant link. The link wouldn't hold as much weight if it were coming from a custom guitar manufacturer website. See the difference? If you want people to find you in the search engines for various queries, you need to have those queries all over your site. I don't mean just go on your website and start stuffing them wherever you can, because you can actually get penalized for doing that. Instead, find relevant places to add the keywords and you'll start getting the hang of it. There are a lot more intricate aspects of search engine optimization, but the basics are really creating unique content on a page by page basis that contains your keywords or phrases that your target audience searches for in the search engines. |
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