HAYFORD MARKETING 614-273-5303
  • Home
  • OUR WORK
    • Impruv painting
    • Comstock Fencing Company
    • Carter Contractors
    • Huffman Family Chiropractic
    • Lynn's Cleaning Services
    • Pony Tail Scott
    • Rapid Concrete
    • Zaiden Kayne
    • Technobiz
    • Limitless Transport
    • Always Buying Junk Cars
    • Dolphin Relaxation Center
    • Roy Jones On Wheels
    • AllDoneGutters
    • Buckeye Beach Park
    • Appalachian Concrete
    • National Event Productions
  • PACKAGES
  • GET STARTED

Branding Builds Trust

12/8/2021

Comments

 
Picture
Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo. Here are 5 reasons a strong brand is good for your business. 

Branding Creates Trust with not only customers and clients but with search engines as well.
Did you know that if Google's algorithms trusts your website, it bumps your higher in the list.
Here are some ways to make that happen.
Backlinks: A backlink is your URL placed on another website that Googles algorithm trusts like Facebook, HotFrog or a Blog.
Description: make sure the description on the back end of your website has keywords that Google can pull from. What your business does.
URL or Business name: Make sure your URL also tells Google what your business does. For example my URL is hayfordmarketing.com Google knows that I should be found under marketing services.
Comments

Google My Business

12/6/2021

Comments

 
Picture
I was on my way back from a meeting and called home to see what the family wanted for dinner..
I tried to call our favorite Italian restaurant. They have a new website and, the web designer put the wrong phone number on the home page, so I tried Google; that number was also disconnected. Being the loyal customer that I am, I walked in and ordered, ya, it is that good. 
Now can you see the 3 major problems they now have for new customers?
  1. Their Google listing is not up to date, which is the number one way people find any business.
  2. The website call button needs to be updated as well.
  3. New customers who are craving a good lasagna will try the Google listing number and get a disconnect message and assume they are out of business and call another place. 
So I emailed the owner and got a response from a big marketing company saying they would look into it. This is a mom-and-pop place and they depend on this business. 
Don't trust your livelihood to a big company that will get to your problem when they feel like it. At my company, we take concerns like this very seriously and get them fixed immediately. Or I teach my clients how to do it for themselves.
To learn how to set up and manage your listing on Google click the button below and learn how. 
Google My Business
Comments

WHY DO I NEED A WEBSITE?​ I HAVE A FACEBOOK PAGE.I CAN'T STRESS THIS ENOUGH!!!

12/2/2021

Comments

 
Would you build your dream home on a plot of land that belonged to a big corporation? Absolutely not!
Entrusting your online property to Mark Zuckerberg (Creator of Facebook) puts you at the mercy of a powerful landlord and you can’t control what happens to it at the end of the day! Facebook’s algorithms, policies and reach (how many people see your posts) changes constantly, and small business owners are subject to terms and conditions related to giveaways, sweepstakes and polling or voting campaigns.
2021 has seen many total shutdowns of facebook do to one problem or another. If this is the only place your business online presents excites then your customers don't have any way to know what is going on in your business. You might as well be closed.

A
Comments
    Picture

    MISSION

    I believe that small business owner make any community great and they should get the same services that the big corporations 
    companies get for a reasonable price and  learn how to marketing themselves.

    Archives

    December 2021
    September 2021
    July 2021
    May 2021
    March 2021
    October 2020
    September 2020
    August 2020
    July 2020
    January 2020
    October 2019
    June 2019
    April 2019
    October 2017
    August 2017
    July 2017
    February 2017
    October 2016
    May 2016
    March 2016
    December 2015
    March 2015
    February 2015
    November 2014
    April 2013

    RSS Feed


​Hayford Marketing LLC.
Reynoldsburg, Ohio 43068
chayford1157@gmail.com
​614-273-5303

Catherine Hayford will do exactly what you like for your website. She worked with me every step of the way and was always so responsive to every question or concern that I had. She is truly a very talented and wonderful person to do business with.  Debbie Dalton
TESTIMONIALS
Photos used under Creative Commons from Wonder woman0731, Anarchimedia, Homedust, State Farm, Southbank Centre London
  • Home
  • OUR WORK
    • Impruv painting
    • Comstock Fencing Company
    • Carter Contractors
    • Huffman Family Chiropractic
    • Lynn's Cleaning Services
    • Pony Tail Scott
    • Rapid Concrete
    • Zaiden Kayne
    • Technobiz
    • Limitless Transport
    • Always Buying Junk Cars
    • Dolphin Relaxation Center
    • Roy Jones On Wheels
    • AllDoneGutters
    • Buckeye Beach Park
    • Appalachian Concrete
    • National Event Productions
  • PACKAGES
  • GET STARTED