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Branding Builds Trust  Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo. Here are 5 reasons a strong brand is good for your business.
Branding Creates Trust with not only customers and clients but with search engines as well. Did you know that if Google's algorithms trusts your website, it bumps your higher in the list. Here are some ways to make that happen. Backlinks: A backlink is your URL placed on another website that Googles algorithm trusts like Facebook, HotFrog or a Blog. Description: make sure the description on the back end of your website has keywords that Google can pull from. What your business does. URL or Business name: Make sure your URL also tells Google what your business does. For example my URL is hayfordmarketing.com Google knows that I should be found under marketing services. Google My Business is Now Google Maps  I was on my way back from a meeting and called home to see what the family wanted for dinner..
I tried to call our favorite Italian restaurant. They have a new website and, the web designer put the wrong phone number on the home page, so I tried Google; that number was also disconnected. Being the loyal customer that I am, I walked in and ordered, ya, it is that good. Now can you see the 3 major problems they now have for new customers?
Don't trust your livelihood to a big company that will get to your problem when they feel like it. At my company, we take concerns like this very seriously and get them fixed immediately. Or I teach my clients how to do it for themselves. Would you build your dream home on a plot of land that belonged to a big corporation? Absolutely not!
Entrusting your online property to Mark Zuckerberg (Creator of Facebook) puts you at the mercy of a powerful landlord and you can’t control what happens to it at the end of the day! Facebook’s algorithms, policies and reach (how many people see your posts) changes constantly, and small business owners are subject to terms and conditions related to giveaways, sweepstakes and polling or voting campaigns. 2021 has seen many total shutdowns of facebook do to one problem or another. If this is the only place your business online presents excites then your customers don't have any way to know what is going on in your business. You might as well be closed. |
MISSIONI believe that small business owner make any community great and they should get the same services that the big corporations
companies get for a reasonable price and learn how to marketing themselves. Archives
February 2023
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