Marketing and design: What marketing strategies or visuals would you recommend to make a shop local movement take off?
I use Facebook groups and make relationships through social media with people locally. Let people know about the owners and their history in the town or city. I have a local gift shop that gets around 100,000 organic views daily. We put up historic things about the city, share events, and share about the other local business. Communities are close-knit keeping it that way online really makes a difference. The shop needs to get into local community events. Sponsor local softball or organize a town clean up. There is nothing wrong with old school marketing!
I believe that small business owner make any community great and they should get the same services that the big corporations
companies get for a reasonable price and learn how to marketing themselves.