The Most Resilient Marketing Jobs During Covid-19

The year is 2020. It has been quite a rough start. We have been forced to hunker down at home. Many of us lost our jobs abruptly as businesses were forced to shut their doors as the world went into lockdown. Many of us were fortunate enough to keep our jobs, trading our busy workplaces for working remotely from home. 
For many, the living room couch has become their new desk, while the kitchen counter is the conference room where they join endless Zoom meetings. Dogs, kids and spouses have become our new “coworkers.” 
There is a strong silver lining to all of this—there has never been a better time to learn new skills to make that career switch you have been thinking about for so long. It’s no secret: this abundance of home time we have been given has already given rise to many new careers for people of all educational, professional and cultural backgrounds. 
If you are one of the countless people wondering what a career in the booming tech industry might look like, you are in luck. The days of following the traditional route of attending a four-year university program to earn a computer science or software engineering degree are coming to an end. Instead, many people are choosing a faster, more flexible and cost-effective alternative: coding bootcamps. 
In less than a year, these short-term, intensive programs teach you everything you need to know to break into a career in tech. Even better, many of the schools that host bootcamps offer an array of class options, including full-time and in-person, part-time, online, and even self-paced. Even the busiest among us can learn the coding skills needed to succeed in the tech industry, all from the comfort of our homes and at our own convenience. 
Most of these programs offer several tuition financing options like deferred tuition payments and income-sharing agreements that help students enroll and complete their bootcamp with a signed contract that they will pay back their tuition costs after obtaining employment in the tech industry. 
Now that you know where to go to learn your new coding skills, let’s talk about what kind of jobs you might be interested in once you get there.
Digital Marketing
With our society spending an increasing amount of time on the Internet—whether on social media or news websites—our current Internet-centric world is ripe for new marketing tactics. Companies and businesses of all types recognize the opportunity. 
Digital Marketers are skilled programmers who develop and design websites that serve as online marketing tools for large corporations and local businesses like your doctor’s office or your pharmacy. 
SEO
Other Digital Marketers focus on areas like Search Engine Optimization(SEO). This is the process of creating web content focused on certain keywords used in common searches on search engines like Google. SEO Managers use SEO optimization tools to break down how often users are searching for something and find out the specific words they are using. 
If you create keyword-centered content, Google ranks your website higher in search results. This is because it determines that your website is relevant to the user’s search. The more relevant a search engine deems your website to be, the higher it will rank. The goal of an SEO manager is to get their website to rank as high as possible, so new customers can find it before the competitor’s site.
Job Outlook
The digital marketing industry is expected to grow by 8 percent by the year 2028. Skilled Digital Marketers enjoy a comfortable salary, with the national average above $93,000.