 Understanding Personality Styles
It is important to have a clear picture of the needs of each person’s personality style. This will enable you to adapt your communications more to the needs of the person you are interacting with. There are 4 main styles. Each style has specific needs that must be addressed in order to make that person feel convertible and for you to close a sale or make an appointment.
 How and Why You Need to Brand Your Business
When you’re out shopping for running shoes, and your eye catches the Nike logo, you immediately know what to expect from those shoes, their quality, and probably even the expected price. If you’re shopping for electronics and spot the famous apple with a small bite out of it, you are assured that the product will be of the highest quality. When you spot the logo of a company that has successfully branded its image, you probably even have a subconscious emotional response to it, too. That’s because those companies, along with others like McDonald's, Google, and Starbucks, made branding their businesses a top priority. Branding is the process of creating a name, symbol, slogan, or design that identifies and differentiates a product from other products. It creates an emotional connection with your customers and is the first thing they will associate with your business, so you can see how important it is to get it right. Hayford Marketing is a Columbus, Ohio, web development and website design company that is dedicated to helping your business thrive. Here, we offer advice on how to make your business brand work for you. Who Is Your Target Audience? Your target audience is the customers who benefit most from your products or services. Therefore, it’s important for you to ask yourself what makes your business unique and how what you have to offer is what they need. You’ll need to know who your target audience is, though, so you can market to them with relevant messaging that defines your company's purpose and the benefits of your products and services. Social media analytics tools can help you better understand what types of people are interacting with your accounts and whether they are current customers. Also, with Google Analytics, you can learn about the users visiting your website. This information can allow you to determine key insights, such as what channels your target audience is coming from or what type of content they’re engaging and connecting with the most. Getting Your Brand Out There The success of your marketing efforts will depend on how well you know your target audience and what their needs are. Different marketing strategies can be used to reach different audiences. Social Media can be your most effective marketing resource since it reaches the greatest audience and lets them interact with your business directly, giving you the feedback you need to improve your product and services as well as understanding who your consumer is and how they use your product. A great way to get your business noticed by the largest number of people is to find a way to get visitors to share something from your page. Creating a meme that gets people talking and sharing is an effective way to get your company’s brand in front of the greatest number of people. Here's a meme creator that lets you customize your meme with free images, fonts, and more. All you need is a great idea and some imagination. Creating Your Brand and Logo There are many ways you can create your own brand and logo for your company or product. The most common way is to hire a professional designer to do it for you. But if you want to save some money then there are plenty of resources online that can help you with this process. With your own logo creators, you can simply drag and drop to use, you don’t have to be a professional designer. You can then download your new logo to print on business cards, merchandising materials, packaging, online and more. Understand how visual cues impact your audience. Design can be incredibly subjective. Colors that convey power and strength to one person may be perceived totally differently by others. What are the key traits of your business that you want to express with images and what visuals communicate to them? How do you want people to feel when they see your visuals, calm, excited, inspired? Branding has always been important for business success. Take advantage of social media to get your brand and logo out to as many people as possible, just make sure you understand who they are and what they want. Knowing the importance of branding is the key to how successful your business is, so make it a priority for you. Grow Your Business Key Areas to Improve as You Grow Your Business While you may want your small business to remain small, you also want to grow so that you can better support your family and look ahead toward retirement. However, it takes more than simply hard work to build a business. Today, we will look at a few key areas to keep in mind when you’re ready to expand your enterprise. This is just one of many free resources brought to you by the marketing professionals at Hayford Marketing. Business Structure There are many different types of business structures, including sole proprietorship, partnership, corporation, and LLC. There are benefits and drawbacks to each, but if you want to grow, you probably want to move from a sole proprietorship to a corporation or LLC structure. It’s not a huge challenge to use a formation service and do this on your own, but you will want to research local laws. If it seems too complicated, there are plenty of legal professionals that can help you through the process. Marketing Marketing is how you present your business to the world, and there’s more than one way to get the word out. Start with a solid marketing plan, which might include graphic design, social media, and print marketing, such as postcards, flyers, and other visual graphics. Hayford Marketing can take care of all of your needs here. You might also wish to branch out into creating video content. To learn how to merge videos online, take to the internet. Doing a promotional video is easy when you combine your video, graphics, and images. Look for a tool/online software that lets you edit your video with all of your special moments and information. Product Launch/Development In addition to simply taking on more customers, many businesses find it helpful to add new product lines for different revenue streams. This starts with understanding your demographic and knowing where demand is high and supply is low, according to the Emily and Blair blog. You can use your current customer base and sales information for more insight here. Next, start adding complementary products. For example, if you currently sell custom hats, consider branching out into T-shirts and other promotional materials. Make sure that you price your work in whatever way makes the most sense to you and allows you to earn a profit while delivering value to your customers. Competitors Do you know who your main competitors are? If not, it’s time to follow them on social media. Your competitors not only give you something to strive for, but they also have a valuable cache of information on the types of products that your shared customer base will want. Employee Retention Your employees matter to your business more than you might give them credit for. Great employees are passionate, knowledgeable, and have a strong work ethic. These are the people that will help you build your business. Employee relations firm Vantage Circle also explains that your best employees have excellent communication skills and are accountable for their actions. These are all qualities that you need in key areas of your business. Plus, long-term employees get to know your customers, and they may be the reason that some continue to come again and again. Treat them well, pay them fairly, and listen when they have suggestions. Growing your business is exciting, challenging, and rewarding. But, it takes more than hard work alone. To get your business to a higher level, take steps such as restructuring, elevating your marketing strategies, and treating your best employees with respect, and you will soon see your efforts pay off in a bigger bottom line. Call 614.273.5303 to contact Hayward Marketing today and get started on your new website, add, or brand.  Image via Pexels
Branding Builds Trust  Beyond just a memorable logo, good branding increases the value of a company, provides employees with direction and motivation, and makes acquiring new customers easier. A brand represents the sum of people's perception of a company's customer service, reputation, advertising, and logo. Here are 5 reasons a strong brand is good for your business.
Branding Creates Trust with not only customers and clients but with search engines as well. Did you know that if Google's algorithms trusts your website, it bumps your higher in the list. Here are some ways to make that happen. Backlinks: A backlink is your URL placed on another website that Googles algorithm trusts like Facebook, HotFrog or a Blog. Description: make sure the description on the back end of your website has keywords that Google can pull from. What your business does. URL or Business name: Make sure your URL also tells Google what your business does. For example my URL is hayfordmarketing.com Google knows that I should be found under marketing services. Google My Business is Now Google Maps  I was on my way back from a meeting and called home to see what the family wanted for dinner..
I tried to call our favorite Italian restaurant. They have a new website and, the web designer put the wrong phone number on the home page, so I tried Google; that number was also disconnected. Being the loyal customer that I am, I walked in and ordered, ya, it is that good. Now can you see the 3 major problems they now have for new customers?
Don't trust your livelihood to a big company that will get to your problem when they feel like it. At my company, we take concerns like this very seriously and get them fixed immediately. Or I teach my clients how to do it for themselves. Would you build your dream home on a plot of land that belonged to a big corporation? Absolutely not!
Entrusting your online property to Mark Zuckerberg (Creator of Facebook) puts you at the mercy of a powerful landlord and you can’t control what happens to it at the end of the day! Facebook’s algorithms, policies and reach (how many people see your posts) changes constantly, and small business owners are subject to terms and conditions related to giveaways, sweepstakes and polling or voting campaigns. 2021 has seen many total shutdowns of facebook do to one problem or another. If this is the only place your business online presents excites then your customers don't have any way to know what is going on in your business. You might as well be closed. If you're reading this, we assume you already have a computer and basic desk for handling your work, but what else might you need? What can help you get through the day and make sure you are doing your job well despite perhaps being in a different environment from normal? While you need to bring focus and discipline to the table, fortunately, you can also order other parts of the equation online.
We aren't here to pick out specific products for you: you know your aesthetic and tastes better than anyone else, and you might have slightly different needs than other people. We do not even know how much space you have in your home office. What we do hope to do is give you some new ideas about what you can put in your home office (or makeshift home office) to make your days just a bit brighter and a bit more stress-free. There are all sorts of products made for the work-from-home professional. With greater numbers than ever before in the last year or so, companies have focused on providing for the needs of this growing class of people. So, without further wait, here are 12 options and product types you might enjoy getting for your workspace or home to make things just a bit easier:  Returning to college as an adult is expensive, but it could pay off. A report by the Congressional Research Service found that pandemic-related unemployment was worse for workers with less education: High school graduates with no college education experienced a peak unemployment rate of 17.3 percent, while workers with a bachelor’s degree or higher fared better at 8.4 percent.
 Homesteading offers a rich, rewarding way of life. It can also offer a reward for your bank account if you choose to market yourself as a business and sell your products. Even if you have a small hobby farm, you can earn a living from your land. Rethinking your homestead as a small business is a good start to monetizing your products. Hayford Marketing shares several strategies small businesses use to create a niche within the market, and it all starts with branding.
Managing Your Homesteading Business Chances are good that you have a lot of questions about the business side of things. Maintaining the paperwork, financial records, and tax information for your homestead may seem like a major undertaking, but it doesn’t need to be. Dive into tools that are available. You’ll find there are not only answers to your questions, but there are resources and tech tools available to help. Your local chamber of commerce, for instance, is a great go-to for tips, news and networking. There is also software to help you stay on track with your income, payroll, tax payments and more. What is payroll? Payroll is the process you use to pay your employees. By using payroll software instead of hiring an accountant, you can save our business significant funds. The right software will automate tax deductions, record keeping, and payday alerts. Branding Strategies Most of us are keenly aware of varying brands in the marketplace. We are inundated with ads from companies distinguishing themselves in one way or another to sell their products. Homesteaders who wish to monetize need to develop a brand around their business that reflects the goods, personality, and intent of the business. As you set up your homesteading business, consider what sort of name you’d like to use. Whether you choose something clever, meaningful, or simply use your surname, it will be the first introduction to your product. In thinking about your brand, consider how you want others to perceive your business. An important part of branding is establishing yourself as unique and valuable. What values do you want your business to convey? Think about how to show those values through your marketing, and through your product’s exposure to consumers. Marketing and Sales The marketing techniques of your homesteading business can have a direct impact on sales. Small business owners, particularly homesteaders, may need to have a marketing strategy that is seasonally relevant, depending on the type of crops you are producing. Beekeepers who have inventory on hand or homesteaders who butcher meat may have a more consistent, year-round marketing plan. Developing a social media page for your homesteading business is a free and simple marketing strategy. Social media pages offer you a blank canvas to show the world what your business is about through the use of pictures, product updates and anecdotes to connect with potential customers. Creating an online presence through a web page devoted to your homestead can also be a method of selling products. If you opt to create a website, consider creating content that others might find useful, such as articles about your homesteading practice or health benefits of the products you offer. If you have a local farmer’s market, it is an ideal place to sell your goods and connect with potential customers. It may also be beneficial to consider a cooperative marketing strategy with another homesteader who offers different types of products. These types of collaborative strategies often work well for small business owners, as they expand name recognition within the marketplace. Branding, marketing, and selling your goods will certainly boost business, but how you manage your homesteading business is another important factor in success. Homesteaders can successfully monetize through strategic planning. As your homestead grows, developing a system for managing the business will help you stay on track and enjoy a long, satisfying career. Hayford Marketing offers solutions for entrepreneurs including IT, marketing, lead generation, and office management services. 614-273-5303 The coronavirus is responsible for many problems in the world. Health and the economy have had difficult times during 2020, situations that we have never seen before. According to Pew Research, 80 percent of people in the world say that their country's economy is terrible. This figure exceeded 72 percent during the 2008 economic crisis in the United States.The economy directly affects companies and workers. This year there was an excellent record of layoffs; for that reason, if you are now unemployed due to Covid-19, these three tips will be ideal for you. Learn how to improve your knowledge, your finances, and your general performance during unemployment.
Your confidence level increasesIf you are introverted or shy, then you have made an excellent decision to master your confidence. A new language will allow you to convey ideas to other people. You may think that it is a complicated process, but this practice will enable you to develop your speech's personality, which is essential for any stage of your life. Your income growsPeople who know two or more languages have more options for better jobs. The Go Overseas website says that Americans who speak two or more languages can generate 5-10 percent more income than those who only speak one language. However, only 20 percent of Americans speak another language. Your chances of getting a job also increaseBeing out of work during Covid-19 is the perfect opportunity to get a virtual job, and when you speak two languages, you have a double chance of finding work faster and with better salaries. On websites like UpWork, there are opportunities for almost every language on the planet.
What can you learn in a bootcamp? These institutes offer many options to students, especially in technology. At Flatiron School, one of the best institutes in New York, students can choose between data science, software engineer, cybersecurity engineering, and cybersecurity analytics. This is an excellent option to expand your knowledge and skills during unemployment.
 6 Essentials to Help Entrepreneurs Overcome Fear and Find Success
Starting a new business in the middle of a global pandemic may seem like a risky undertaking. Doing so when that pandemic has caused a global recession can add to any fears. If you’re an entrepreneur who is putting off your plans due to pandemic or recession related worries, however, you should know that there are safe steps you can take to begin making your dreams of owning a business come true. That includes these practical and low-risk startup essentials and tips, courtesy of the folks at Hayford Marketing: A Business Degree Okay, so having a business degree isn’t a must for entrepreneurs but it can give you an edge. Taking classes will give you a solid foundation and understanding of what it takes to build and market a successful new business. If you are leery of taking in-person classes or just need more flexibility, an online business degree may be the perfect fit for you. Accredited institutions like WGU will even allow you to choose from a variety of focuses, like accounting, business management, human resources, business law and marketing. On top of that, you may be able to use financial aid to cover expenses. A Business Plan If you have some free time on your hands due to the pandemic, now may also be the perfect time to work on your business plan. You should really be thoughtful about this plan but also leave some room for changes and flexibility as you begin to establish your business. Just like a business degree, having a business plan isn’t necessarily a necessity for all entrepreneurs, but it can provide a blueprint to help guide you along your path to short-term and long-term success. Marketing Strategies One section you won’t want to skip or skimp on in your business plans is your marketing plan. Especially in the age of COVID, savvy marketing can either make or break a new small business. You need to know who your target audience is and how to best reach these folks when so many storefronts are still shut down. If you’re not sure where with your marketing strategies, consider hiring a consulting company like Hayford Marketing to help guide you. Startup Funding You would think that finding low-cost startup funding in the middle of a recession is impossible, but record-low interest rates could help you land an incredible deal on a small business loan. Just keep in mind that qualifying for a loan may be a little harder in the current market but The Balance notes there are other funding options that you can consider pursuing as well. For example, you could crowdsource funds from your social networks or you could see if you qualify for business grants. A User-Friendly Website Another must for small businesses to succeed in the current market is a business website that will help attract traffic and customers. The first step is to create a website that is user-friendly and engaging, so this is another point where you may want to enlist the help of marketing experts like Hayford Marketing. That’s because website design, SEO optimization and all of the other elements that go into a professional website can be so tricky to learn and navigate. Social Media Accounts Social media marketing is also key for success in a pandemic and post-pandemic world. With so many people still self-isolating, working and learning from home, having a social media presence is more critical than ever before. These potential customers are using social media platforms like Facebook and Instagram to stay connected to loved ones and the community, so make sure your new business is a part of their network. Since social media is playing such an essential role right now, many platforms are also offering free and low-cost tools to help small businesses thrive and survive. So take advantage of these resources for your new business. Fear shouldn’t keep you from achieving success as an entrepreneur. After all, starting a business is always a risk, pandemic or no pandemic. Think through ways to improve your prospects, such as earning a degree or connecting with Hayford Marketing for expert outreach. You just have to be smart about your planning and have the right resources to minimize that risk and maximize your success. Photo Credit: Rawpixel  The year is 2020. It has been quite a rough start. We have been forced to hunker down at home. Many of us lost our jobs abruptly as businesses were forced to shut their doors as the world went into lockdown. Many of us were fortunate enough to keep our jobs, trading our busy workplaces for working remotely from home.
For many, the living room couch has become their new desk, while the kitchen counter is the conference room where they join endless Zoom meetings. Dogs, kids and spouses have become our new “coworkers.” There is a strong silver lining to all of this—there has never been a better time to learn new skills to make that career switch you have been thinking about for so long. It’s no secret: this abundance of home time we have been given has already given rise to many new careers for people of all educational, professional and cultural backgrounds. If you are one of the countless people wondering what a career in the booming tech industry might look like, you are in luck. The days of following the traditional route of attending a four-year university program to earn a computer science or software engineering degree are coming to an end. Instead, many people are choosing a faster, more flexible and cost-effective alternative: coding bootcamps. In less than a year, these short-term, intensive programs teach you everything you need to know to break into a career in tech. Even better, many of the schools that host bootcamps offer an array of class options, including full-time and in-person, part-time, online, and even self-paced. Even the busiest among us can learn the coding skills needed to succeed in the tech industry, all from the comfort of our homes and at our own convenience. Most of these programs offer several tuition financing options like deferred tuition payments and income-sharing agreements that help students enroll and complete their bootcamp with a signed contract that they will pay back their tuition costs after obtaining employment in the tech industry. Now that you know where to go to learn your new coding skills, let’s talk about what kind of jobs you might be interested in once you get there. Digital Marketing With our society spending an increasing amount of time on the Internet—whether on social media or news websites—our current Internet-centric world is ripe for new marketing tactics. Companies and businesses of all types recognize the opportunity. Digital Marketers are skilled programmers who develop and design websites that serve as online marketing tools for large corporations and local businesses like your doctor’s office or your pharmacy. SEO Other Digital Marketers focus on areas like Search Engine Optimization(SEO). This is the process of creating web content focused on certain keywords used in common searches on search engines like Google. SEO Managers use SEO optimization tools to break down how often users are searching for something and find out the specific words they are using. If you create keyword-centered content, Google ranks your website higher in search results. This is because it determines that your website is relevant to the user’s search. The more relevant a search engine deems your website to be, the higher it will rank. The goal of an SEO manager is to get their website to rank as high as possible, so new customers can find it before the competitor’s site. Job Outlook The digital marketing industry is expected to grow by 8 percent by the year 2028. Skilled Digital Marketers enjoy a comfortable salary, with the national average above $93,000.  I use Facebook groups and make relationships through social media with people locally. Let people know about the owners and their history in the town or city. I have a local gift shop that gets around 100,000 organic views daily. We put up historic things about the city, share events, and share about the other local business. Communities are close-knit keeping it that way online really makes a difference. The shop needs to get into local community events. Sponsor local softball or organize a town clean up. There is nothing wrong with old school marketing!
 After mulling over a business idea for years, you’re finally ready to start your first business and you’ve picked out the perfect office space: your home. Working from home is a great way to save money and maximize profits when starting a business. However, while building a business from home can be a smart move, that doesn’t mean it’s easy. Here are four things you should know before starting a home-based business.
Staying on task is harder. There are lots of advantages to working from home: low overhead costs, flexible hours, and a short commute, to name a few. However, new entrepreneurs shouldn’t view working from home through rose-colored glasses. Running a business from home also makes it harder to focus and maintain work-life balance, especially if you have a family at home. If there’s any hope of running a productive business from home, entrepreneurs have to be prepared to set boundaries with children and spouses. This is easier when you have a workspace away from the areas where your family spends time and scheduled business hours. Creating consistency in your workday will also help you stay accountable. Click Here You’ll need more than your laptopIt’s also tough to stay productive if you don’t have the right tools for the job. While a laptop might be acceptable for short stints of telecommuting, it lacks the computing power you need to run a business from home. In addition to a fully-equipped desktop computer, equip your home office with a high-speed internet connection, an all-in-one printer, and a standing desk converter for improved ergonomics. A webcam is also key for virtual meetings with clients and employees. For professional-quality video conferencing, buy a webcam with full 1080p video quality and a microphone that reduces background noise. The right business help is invaluableEmailing, invoicing, ordering supplies — these tasks don’t make money, but they do take a lot of time. Entrepreneurs who get bogged down with unprofitable tasks like these can quickly find themselves without time to grow their business. While you may be tempted to scrimp when starting your business, going without basic business tools is penny wise and pound foolish. You’ll get more for your money if you invest in tools and services that maximize your business’s efficiency. This includes both business apps and help from firms like Hayford Marketing. With someone else to handle office management, social media, web design, and other essential business services, you can focus your energy on growing profits. Be ready to engage customersObviously the key to profitability is drawing clientele, but just having a great idea, the right equipment, and the right people won’t bring customers knocking on your door. Ideally, you’ll start with your own network. Think in terms of those who will benefit from your unique niche, and connect with the people you know who fit the bill. Not sure who that would be? Consider reaching into your social media connections to identify your target audience. The demographics you see reflected there, such as the ages, locations and interests, will help you hone in on messaging that matters to them. You’re running a real business — so treat it like one. The biggest mistake home-based entrepreneurs take? Not treating their work like a real business. If you dive into running a home-based business without a plan for how you’ll reach your market, distribute your product or service, and keep your business afloat financially, your business may fail before it ever has a shot. This includes registering as a legal business entity rather than operating as a sole proprietor. While sole proprietorship are convenient, they don’t offer the protection of a limited liability company. As an LLC, your personal assets aren’t at risk if your business goes under. Forming an LLC is also cheap and easy in most states, so there’s little reason not to do it. There’s a lot that goes into running a business — even when you’re doing it from home. Instead of letting these tips scare you away from starting a home-based business, use them to build your business the right way. With a productive workspace, tech-savvy tools, and the right help by your side, you can build a home-based business that’s destined to succeed.  Small businesses require a certain amount of hard work to stand out in today’s economy, which is why it’s important to look for help when it comes to marketing, sales, and customer service. There are tons of resources online, but not all of them are a good fit for every business. It’s essential to think about the tools you require to boost your business and turn it into a success, then utilize them to make the most of your ideas. There are many different kinds of technology available, and it’s imperative to make use of them when you’re an entrepreneur.
Fortunately, there are several things you can do to make your business more visible and accessible, and they don’t have to break the bank. If you’re on a budget, you can utilize freelancers and free online tools, or hire a company such as Hayford Marketing, that will help you get to the next level with your venture. Think outside the box and consider what you can do to get your business where you want it to be, such as taking a class to learn something new in your field. Here are some tips on how to utilize web-based projects to enhance your company’s success. Make Your Website Top-Notch If you want to ensure customers can find you and easily access all you have to offer, you need to prepare a website that will “wow” them. You’ll want to enlist the help of a professional developer who is experienced in HTML5 code since they can make sure your site has all the necessary components for good customer service. This might include a contact form or links to all your company’s social media accounts, which will help your customers get in touch with you easily and quickly. Look for a freelancer who can get the job done with a fast turnaround. You’ll not only save money this way, but you’ll also have the peace of mind that your site will be amazing. Learn Something New One great way to boost your business is to expand your knowledge in one particular area. If you know a little bit about new technologies but want to learn more so you’ll be ahead of the curve, consider taking a class online. You can choose from a variety of areas to study in, including coding, and you might even learn a skill that you can apply to your business. File Sharing and Other Resources There are a ton of web-based applications out there for business owners who want to make the most of their budget but need help with things like file-sharing or accounting. You can utilize the cloud for many of your accounting needs, which will help you keep track of your company’s finances in real time no matter where you are, and file sharing has never been easier. With platforms like Dropbox and the Google Suite, there are many options for your business needs that are either free or can be worked easily into your budget. Email Marketing Email marketing is a fantastic tool for small businesses, as it allows owners to reach potential new customers in a simple and affordable way. There are several services out there that will help you put together a marketing campaign and execute it, utilizing social media and other online applications to help bolster success. They’ll even help you build a list of names so you can grow your business without added stress or anxiety. Finding the right web-based tools to help with your projects can help you boost your company’s visibility and sales, but only if it’s done correctly. Ask for help from a professional in the areas you’re unfamiliar with; this will help you focus on the things you’re great at and will allow you to rest assured that everything will be in good hands. Big marketing companies say they can do a campaign for 50-100 dollars a day they aren't telling you everything.
Did you know that not all of that money you spent is going to your ad specifically? They take all the money they collect and split it up on everyone's pay per click advertising. Don't be fooled into spending thousands of dollars with these big money-sucking promises. How To Get Backlinks: 9 Most Effective Strategies This is a great article about backlinks and how to improve your ranking with them. Take a look! Effective Strategies
Back-link is a a “vote” in the eyes of search engines coming from another website to yours. Link-building is concerned with increasing the number of quality links coming to a website. Building back-links is one of the most effective methods of augmenting a website’s search engine ranking.  I Have A Facebook Page.Would you build your dream home on a plot of land that belonged to a big corporation? Absolutely not! Entrusting your online property to Mark Zuckerberg (Creator of Facebook) puts you at the mercy of a powerful landlord and you can’t control what happens to it at the end of the day!
Facebook’s algorithms, policies and reach (how many people see your posts) change constantly, and small business owners are subject to terms and conditions related to giveaways, sweepstakes and polling or voting campaigns. There are some limitations buried in the fine print for Facebook that many small business owners aren’t even aware of. You don’t have these limitations when you run your own website. Your website is all yours. Let Facebook point to it not control it! Big marketing companies say they can do a campaign for 50-100 dollars a day they aren't telling you everything. Did you know that not all of that money you spent is going to your ad specifically? They take all the money they collect and split it up on everyone's pay per click advertising. Don't be fooled into spending thousands of dollars with these big money-sucking promises.   Look at the reviews. For example, I am the owner of an RV Campground and looking to fill RV Spots for the summer. I would look up RV Dealers on Facebook and checked out the reviews. "My family and I just bought a new camper we love it!... Tom Smith" I would go to Toms' profile and lets him know about the park. This approach can work for any niche. WICKED SMART!!!Another way is to look up recommendations on Facebook! "Can anyone recommend the right camping spot for the summer?"
Take advantage of Facebook Messenger, Talk to people get to know people!  Technobiz was kind enough to write us an explanation of how search engines rank your website. So many clients want to get found on Google and this is the best way to explain how to do that.
I am never surprised when someone asks me questions about how Facebook works. Most people know how to post and like, but that's about it. Scrolling through your news feed is easy too, but if you're a business owner, you need to understand how it works and why I will start with the basics, and we will move up from there. Source: http://www.buildingsocialproof.com In this video I show you how to keep your facebook business page separate from your personal account. This will help you answer the question How do I separate my personal facebook from from business facebook page. You will also see how to have other people manage your facebook page for you on your behalf.
Take charge of your own pay per click ads. Once you have it up and running you will be good to go because it will do the work for you! Google My Business connects Google search, maps, Google +, as well as Insights, Reviews, and Google Analytics into a one convenient application. This means you can easily manage all these features in one interface and changes will update for all of Google’s services. These services allow your local business to be found more quickly and conveniently online. But this must be set up correctly and only set up one account; you can have multiple locations under that account but don’t set up more than one. I have run across people who can’t get into their account so they just start a new one. DON’T DO THAT fixing it is a nightmare!!!  |
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