I Have A Facebook Page.
Would you build your dream home on a plot of land that belonged to a big corporation? Absolutely not! Entrusting your online property to Mark Zuckerberg (Creator of Facebook) puts you at the mercy of a powerful landlord and you can’t control what happens to it at the end of the day!
Facebook’s algorithms, policies and reach (how many people see your posts) change constantly, and small business owners are subject to terms and conditions related to giveaways, sweepstakes and polling or voting campaigns.
There are some limitations buried in the fine print for Facebook that many small business owners aren’t even aware of. You don’t have these limitations when you run your own website. Your website is all yours. Let Facebook point to it not control it!
When you get a call from a company saying they can create a pay-per click campaign for you in Google AdWords or Bing and they can do it for (example $50 dollars a day). Did you know that not all of that $50 is going to your ad specifically? They take all the money they collect and split it up on everyone's pay per click advertising. You can learn to do it or call us and we will make sure all of your money goes into your ads and not anyone else.
Looking for your target audience on Facebook here a tip! Look at the reviews... For example A RV Campground is looking to fill their RV Spots for the summer. They look up RV Dealers on Facebook and checked out the reviews. (Hi, Tom here me and my family just bought a new camper we love it!) The owner goes to Tom’s profile and let him know about the park. This can work for any niche. WICKED SMART!!!
Another good way is to look up recommendations on Facebook! (Can anyone recommended a good camping spot for the summer?) Comment....
Take a vantage of Facebook Messenger, Talk to people get to know people!
Technobiz was kind enough to write us an explanation of how search engines rank your website. So many clients want to get found on Google and this is the best way to explain how to do that.
I am never surprised when someone asks me questions about how Facebook works. Most people know how to post and like but that's about it. Scrolling through your news feed is easy too but if you're a business owner you need to understand how it works and why I will start with the basics and we will move up from there.
Source: http://www.buildingsocialproof.com In this video I show you how to keep your facebook business page separate from your personal account. This will help you answer the question How do I separate my personal facebook from from business facebook page. You will also see how to have other people manage your facebook page for you on your behalf.
Take charge of your own pay per click ads. Once you have it up and running you will be good to go because it will do the work for you!
Google My Business connects Google search, maps, Google +, as well as Insights, Reviews, and Google Analytics into a one convenient application. This means you can easily manage all these features in one interface and changes will update for all of Google’s services. These services allow your local business to be found more quickly and conveniently online. But this must be set up correctly and only set up one account; you can have multiple locations under that account but don’t set up more than one. I have run across people who can’t get into their account so they just start a new one.
DON’T DO THAT fixing it is a nightmare!!!
LET'S DECIDE WHAT YOUR NICHE IS:
Whether it is a storefront coffee shop or an online e-commerce you need to decide what you want to do.
PICK 3 COLORS YOU WANT TO USE:
This helps people recognize your brand. Think the golden arches that red and yellow m is something everyone remembers.
PICK 2 FOUNTS YOU WANT TO USES:
This also helps people recognize your brand. You don't really notice founts until you start thing about them, but you do think of the Walt Disney brand it's the font you recognize.
LET'S DESIGN A LOGO:
The logo is an important part of branding and should reflex your personal mission and your business model.
PICK YOUR DOMAIN NAME:
Pick something with the keywords that will help the search engines find you.
LET'S DESIGN YOUR SITE:
Together we will create a great website that will blow away your competition. With great content and videos.
LET'S GET YOUR SEO ON TRACK:
Hayford marketing partners with Yext to make sure your business is seen across the internet and the information is always up to date.
LET'S GET YOU ON GOOGLE:
I will make sure your Google My Business is correct and verified.
LET'S SET UP YOUR SOCIAL MEDIA:
Facebook, Twitter, Instagram, and Youtube can be very powerful ways to get new clients and interact with your customers.
Having multiple sites that target very specific groups of people in your niche, is ok but it's not a good ides to go off in 20 different paths. Trying to build and market several websites at once while you are a new business makes you look unprofessional. Having dozens of domain names can even make Google think you are trying to spam them, they can look at that as being mulpishous and may even block your IP address. Like searching for your ad you have created in Google AdWords. Learn more about why here.
Make sure that you’re clear on your mission first and have one or maybe two excellent websites that have blogs and active social media profiles. Thinking that somehow having every combination of your doing name and a ton of unprofessional looking websites will help you is foolish and just creates a mess as well as makes it very expensive for your bottom line.
Take the time in the beginning and make a plan. Pick your platform. Weather it be e-commerce, services you want to provide or a store front pick who you want to entice and what you goals are before you go out willy nilly buying up domains, making social profiles and spending a ton of money on ads.
Let's Talk Marketing
I believe that small business owner make any community great and they should get the same services that the big box companies get for a reasonable price and get to learn how to marketing themselves.